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Canada’s $207,000 tar sands ad: Putting a price on deception

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Canada’s $207,000 oil sands ad: Putting a price on deception

Eric Reguly

The Globe and Mail

Published Friday, May. 09 2014

The ad in The New Yorker is pretty, if not quite arresting. The full-page photo on the inside back cover – prime real estate in the United States’ leading upmarket magazine – features a pristine river meandering through a lush mountain valley, untouched by humanity. It is not a tourism ad. It is designed to convince influential Americans that the Keystone XL pipeline is environmentally safe, even desirable.

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